The Amplifier

Tune in to our thoughts, musings, tips and blogs


By JPC |

Platinium winner, Alice Walters from The Turpentine, tells us about her Brand Amplifier journey

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Opened just 6 months ago, the Turpentine is a creative hub based in the heart of Brixton. We sell design led art, jewellery, homewares and run art workshops led by our in house art teacher. The last year has been an amazing journey for us, planning and finally opening our own business. Taking part in Brand Amplifier came at the perfect point for us as we’d just started thinking about where to go next.


Brand Amplifier’s four week business boot camp was attended by Alice Waters from the Turpentine. Each week was an enormous inspiration and each week seemed to lay down a new challenge for us. Taught in weekly seminars led by business experts, who shared the secrets to their success. These workshops enabled us to apply their learning to our own business.

Each week Alice would take the knowledge gained back to the rest of the Turpentine: Amber Rogers and Jude de Berker. Together we’d set aside time to work through the questions each seminar raised. One of the reasons Brand Amplifier was so good for us was it focused us on deciding our Brand direction. We now know exactly where we’re heading and how we’re going to get there.

Winning and the awards night were an amazing experience and the £2,500 will really make a difference to our business. However it’s the knowledge we gain and the confidence boost from the fact that someone else believes in our business as much was we do and see the potential in it that’s going to stay with us.

Now the work really begins to start putting everything we’ve learnt into practise and to pay it forward by mentoring other new business.

To find out more come and visit us here

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